Please find below recent articles and books published by Orange Advisory professionals, or members of its advisory board:

Book 1

“Sucesso Made in Brasil”
By Donald Sull from Harvard Business School and Martin Escobari from Orange Advisory

The Secret of Brazilian Companies which Thrive in Turbulence



Book 2

“Revival of the Fittest”
Published May 2003

Will Your Organization Still Be Here in Ten Years?



Conference Presentation

“Entrepreneurship Dream or Reality”

Martín Escobari presented to the Harvarv Business School Latin American Conference in March 2003. Brief presentation highlights common unfounded myths about entrepreneurship in Latin America.

See full Conference Agenda

Articles

Article 1

“How to Save a Business from Suddent Death Threat”
Harvard Business Review Latin America, February 2004
In turbulent environments, companies face shocks which can threaten their exsistence but there are ways to survive and prosper. The experience of ten Brazilian companies tell us how this is possible”

Article 2

“Strategy ad Simple Rules”
Donald Sull and Kathleen Eisenheart
Harvard Business Review, Jan 2001



Article 3

“Why Good Companies Go Bad”
Harvard Business Review, Aug 1999



Article 4

“Managing by Commitments”
Harvard Business Review, Jun 2003



Article 5

“Blinded by the light of success”
Why do companies fail? One reason is an inability to abandon tried-and-tested formulas
Business Day, Jun 17, 2003



Article 6

“Inside the Bubble”
Poder, June 2001

Martín Escobari reflects on the impact of the new economy bubble on entrepreneurship in Latin America.